David C. Hunihan
Chief Executive Officer
The Fidelity Companies, Inc.
2001 Lynx Run
North Port, FL 34286
(941) 429-8400

To Whom It May Concern:
I have known Bill Herring since 1992, just after I entered the new homes sales business. He was one of the first sales trainers I had the pleasure of learning from. I took his seminars through the local Sales & Marketing Council, and the Developer I worked for had him in for company training.

I achieved strong success as a salesperson with Bill’s training, including several Top Producer Awards and numerous Million Dollar Circle Awards.

Bill was the first person I called to do my sales training when I became a sales Manager. He helped elevate our team to the best in two counties. We grew between 20 and 50 percent per year in sales volume; we stopped all giveaways; our average sales price went from the $160k’s to well over $300,000 and Builder Magazine rated us the 66th fastest growing building company in the United States. I was promoted to Director of Sales & Marketing, Senior Vice President and ultimately President. All the while with Bill training our sales team, then our office and field personnel and eventually our managers. I even paid him out of my own pocket to train me personally.

Bill was the first person I called to help me with sales when I started my own company. I had no money to pay him at the time, but he believed in my partner and me and we worked out a payment plan so Bill could get started right away. I can never understand when someone says they can’t afford training. How can you afford not to train?

As far as I am concerned, the successes of my career, from sales associate, to sales manager to owning my own building company is largely due to the coaching, mentoring and encouragement I have received from my friend, Bill Herring. I literally would not be in business today without his help, and I don’t want to be in business in the future without his help.

Bill Herring is a man of vision, integrity, wisdom and loyalty and is the best investment any company could make.

From sales to management training, whether for sales people, superintendents, office associates or mangers, Bill Herring can, and does, do it all.

Cordially,
David C. Hunihan

back