Frank Kaiser
Executive Officer
Home Builders Construction Association
1500 West Eau Gallie Blvd
Suite A
Melbourne, Florida 32935-5398

Dear Mr. Kaiser:
This letter is being written to you to recognize a gentleman that has been working with our company for the last two years. His name is Bill Herring, of the Herring Institute.

Bill is currently not only working with our Sales Staff on an ongoing basis, but also working with our Construction Staff and office personnel. I would like to share with you just a few of the comments that our staff feels best describes Bill and his training techniques:

"Bill Herring is an extremely compassionate person that cares about the day to day problems and issues (personal and professional) that effects the sales team and their performance." - Susan Culbertson, Sales Associate

"Bill is a high energy, "type A" personality whose wonderful combination of humor, wisdom and wit make him a great teacher and motivator." - Dianne McGinnis

From my standpoint, Bill has been very instrumental in our company exceeding our sales goals by seventeen percent (17%) this year.

As you can see by those remarks that Bill is a very dedicated and innovative professional. If you are looking for the "Best of the Best" you do not have to look any further than Bill herring.

Our staff thinks he is the BEST.

Sincerely,
Britton H. Williams
President
Bruce Williams Homes